Selecting the Right Vehicle Wrap Company for Your Business

Media companies are continuing to find ways to reach out and grab attention. Their marketing strategies have become extremely sophisticated and advertisements extremely eye-catching. Vehicle wraps and graphics are the best ways for companies, politicians, organizations and others to get their message out and reach a wide audience. Vehicle wraps have been shown to be the most effective form of advertising available in today’s market.

By adding graphics on to your company or personal vehicle, you will transform it into a mobile billboard. Your company or organization can target your favorite locations to deliver your message to your audience. No longer are you stuck on the same signpost for one to three months like a billboard. Vinyl car wrap Denver, Colorado purchasers have shown it to be more affordable and reach a much wider audience than traditional advertising in newspapers, on the radio, or TV.

             

Your marketing strategy is important and has worked well to grow your business to where it is. However, in today’s competitive environment you should not neglect the most effective solution for your Colorado company. Vinyl car wrap Denver buyers make it a critical part of their marketing strategy.

When selecting a vehicle wrap company in Denver, you should select the best company available which will be able to handle your needs and project. Here are a few ideas to consider when selecting a company:

Select a Specialist. Just like you don’t want a general practice doctor for brain surgery, why go to a sign shop to handle the specialized production and installation for your vehicle wrap(s)? Professional and qualified wrap companies are solely focused on vehicle wraps and large format graphics applications. While the sign shop might be able to handle your project, can they meet all your needs? Trust your project to a company that is knowledgeable and experienced in vehicle wraps.

Select for Knowledge. You have worked hard to design your company, select a target audience, and create your brand. Select a company that will take the time to understand your business, your customers, and what you are trying to accomplish. Without this understanding, how can they effectively create a design for your company or franchise? They can’t. Choose a company that will take the time to get to know you and your business.

Select for Design. The single most important aspect of your vehicle graphic is the design. This graphic design will reflect your company for the next 3-5 years. The old adage still holds true today especially for vehicle wraps – you get what you pay for. Don’t accept a company that will “throw the design in for free.” While many companies will not provide you free creative designs without a confirmed order, you can look at their designs for past clients and projects. Are they able to provide you with a portfolio of effective designs for previous vehicle wrap clients? Will they provide you with a custom design rather than just throw your design on a background? Work with a company who employs talented and professional designers who will work up custom design concepts for you.

Select for Materials. While the design of your wrap is a critical aspect of the project, selecting the wrong materials can cause you to throw away good money. 3M is the leader in the vehicle wrap materials market, but there are other excellent companies including Oracal, Avery, and MacTAC. Make sure the company you select has premium grade material including a film laminate on top of the graphic to protect it. This laminate is critical to protect your investment and prevents premature failure. Choose a company that uses the premium quality vinyl for your wrap-and specify it in writing.

Select for Professionalism. The best companies will represent themselves in their communications and activities as high quality and professional. Here are some basic questions to see if they do:
1) Do they promptly respond to your initial inquiry?
2) Are their communications professional, proofread, and formatted?
3) Do they have a process to get your wrap completed without issue?
4) Are you assigned a CSR or account manager for the process?
5) Do they provide color proofs and installation?
6) Do they employ a client or project management software to track orders?

Select for Marketing Strategy. Is the vehicle wrap company knowledgeable about helping you understand how to incorporate your new advertising tool into your marketing strategy? Does the company understand how to help you maximize the value of your vehicle wrap? Select a company that understands this and will work with you to come up with creative solutions specific to your company.

Select for Confidence. Does the company have a professional brand? Are they known in the industry? Have they taken the time to set themselves apart and distinguish themselves? Choose a company that prides themselves on their expertise, knowledge and ability to work with you to help you get the most out of your project. Can they handle your project where you are located? Ask for testimonials and references.

Select for Warranty. Material manufacturers like 3M, Oracal, Avery, and MacTAC will warranty a product for a period of 3-5 years. They cover the material against fading, peeling and cracking but NOT installation. Make sure the vehicle wrap company provides an additional warranty for their workmanship. Many companies hide behind the manufacturer’s warranty and if they skip steps or don’t follow installation procedures you could be left with a peeling wrap. Choose a company that stands behind its work.

Select for Local Laws Knowledge. Many local municipalities have specific laws for appropriateness and imagery that is allowed on ALL forms of advertising. In many cases, there are local boards of approval and, police actively review all forms vehicles and advertising to conform to their local standards. Stick with those who do.

A vehicle wrap can be the most effective tool you can add to your marketing strategy, if it is done correctly. Your success is partially based on selecting the right company to partner with. You need to base your selection using criteria like these to get the best vehicle wrap company for your advertising needs.

Mobile Advertising for Realtors

You spend a majority of your day driving around town, showing houses, going on listing appointments, meeting with clients, checking out comps and going to open houses and broker’s opens. Prospects are going to see your vehicle everywhere you go so why not leverage that to your advantage and turn it into a marketing machine?

There are a few similar products so let’s go over the main 3. The cheaper options aren’t exactly vehicle wraps for Realtors but they get lumped in the same category. In my opinion, I think they’re a bit cheesy and unprofessional, especially compared to vehicle wraps for Realtors.

With car windows, you’ll see people use their name, company, website, image, etc. as the decal. They are similar to magnets in that you can customize the piece as well as remove it but still not as professional and slick as true vehicle wraps for Realtors. The decal is on the inside of your window rather than the outside of your vehicle, as with the magnets.

That brings us to real vehicle wraps for Realtors to use. It could be a small wrap or design that only goes down the side of your car horizontally or it could literally wrap your entire vehicle all the way around.

With all 3 options, the point is to catch people’s attention and direct them to your site or phone. Not to have them see another Benz or Ford Focus drive by. Grab their interest, reel them in and tell them what to do. This should go without saying but, make sure you have your logo or name on whichever product you choose. Keep it consistent on all your marketing. Make sure you make everything big enough for people to read and give them either a phone number to call (make it easy to remember) or better yet, a short website for them to visit.

And please, car wrapping Denver realtors, do me a favor and, make the size of the text you use big enough to read if I’m farther than 1 foot away from it. The worst thing in the world is spending money on advertising that nobody can read. Some people don’t like this marketing weapon because it draws too much attention. That’s how I am. I just don’t like so much attention. The name of the game as an agent is to stand out, draw attention and use that attention to your benefit.

They’re going to know who you are, that’s for sure! And that’s what we want to have happen.

If you ‘d like to try out a car magnet, I ‘d recommend VistaPrint.com. If you want to go with a car decal, try JavaSigns.com. Car wrapping Denver customers should check out RM Windowtint!

How to Advertise Using Your Car

Many people are turning to unconventional advertising methods to promote their businesses. One example of this type of an approach is the use of car wraps. A vehicle wraps Denver, Colorado professional can provide exceptional value for your advertising dollars. Car wraps are:

Mobile

When you install a car wrap, you are not limited to a single advertising spot or a single slot of time. You also have the opportunity to use van wraps on your delivery or service vans that you already drive around.

Highly Visible

This gives you the potential to reach a much larger audience with your car, van and truck wraps. Studies done by the Traffic Audit Bureau for Media Measurement have shown that a vehicle wrap can receive as many as 70,000 views in a single day.

Exclusive

When you wrap your vehicle with your company graphics or advertising message, you get your advertising space all to yourself. You are not competing with anyone else for the attention of your viewers, as you would be in a magazine or on a billboard.

Cost-Effective

Vehicle wraps usually last at least five years, and independent advertising researchers have estimated that they cost a mere $1 per thousand impressions. In addition, if you get changeable truck wraps or bus wraps, you can transform your advertisement completely at very little additional cost.

Professional

A car wrap gives your company a professional look and helps people see that you are serious about your business. As a result, they are more likely to trust your brand.

TYPES OF VEHICLE WRAPS

There are many different types of wraps, each one with its own unique set of advantages. These include:

Car Wraps

Many companies have already invested in company cars, and their employees drive them around not only during working hours, but after hours. You can maximize this investment by transforming these cars into advertising canvases.

Van Wraps

Vans have a much larger surface area than cars and can therefore convey a lot more information about a company. On the other hand, they are not as big as trucks and can consequently be taken a lot more places. In addition, many vans deliver goods or provide services, which puts them in contact with a wide range of potential customers.

Truck Wraps

Trucks have more different wrapping options than either vans or cars. You can wrap the entire truck to achieve maximum visibility and convey more company information, or you can do a partial wrap or use cut graphics to save money. You also have the option of installing a nearly invisible frame that can hold movable graphics.

Bus Wraps

Buses are often used to transport passengers all over town. This, combined with their great size, makes them the most visible advertising canvas there is.

Fleet Graphics

If you own a fleet of vehicles and get them all wrapped, you have greatly multiplied your exposure. These fleet graphics can either be the same from vehicle to vehicle, or you can use different vehicles to advertise different products. Either way, they provide a highly effective method of branding.

The success of a business can often be measured by the effectiveness of their marketing campaign. Vehicle wraps Denver, Colorado users are finding it not only effective, but they cost less than other types of advertisement, are more visible and provide more control. With all of these advantages and so many different options, why wouldn’t you use this method to promote your business?

The author is an advocate of the vehicle wraps industry and would like to spread the good word about the benefits that vehicle wraps have to offer to any size business. For further information about car wraps, van wraps, truck graphics and the process of vehicle wrapping please visit our site.