Media companies are continuing to find ways to reach out and grab attention. Their marketing strategies have become extremely sophisticated and advertisements extremely eye-catching. Vehicle wraps and graphics are the best ways for companies, politicians, organizations and others to get their message out and reach a wide audience. Vehicle wraps have been shown to be the most effective form of advertising available in today’s market.
By adding graphics on to your company or personal vehicle, you will transform it into a mobile billboard. Your company or organization can target your favorite locations to deliver your message to your audience. No longer are you stuck on the same signpost for one to three months like a billboard. Vinyl car wrap Denver, Colorado purchasers have shown it to be more affordable and reach a much wider audience than traditional advertising in newspapers, on the radio, or TV.
Your marketing strategy is important and has worked well to grow your business to where it is. However, in today’s competitive environment you should not neglect the most effective solution for your Colorado company. Vinyl car wrap Denver buyers make it a critical part of their marketing strategy.
When selecting a vehicle wrap company in Denver, you should select the best company available which will be able to handle your needs and project. Here are a few ideas to consider when selecting a company:
Select a Specialist. Just like you don’t want a general practice doctor for brain surgery, why go to a sign shop to handle the specialized production and installation for your vehicle wrap(s)? Professional and qualified wrap companies are solely focused on vehicle wraps and large format graphics applications. While the sign shop might be able to handle your project, can they meet all your needs? Trust your project to a company that is knowledgeable and experienced in vehicle wraps.
Select for Knowledge. You have worked hard to design your company, select a target audience, and create your brand. Select a company that will take the time to understand your business, your customers, and what you are trying to accomplish. Without this understanding, how can they effectively create a design for your company or franchise? They can’t. Choose a company that will take the time to get to know you and your business.
Select for Design. The single most important aspect of your vehicle graphic is the design. This graphic design will reflect your company for the next 3-5 years. The old adage still holds true today especially for vehicle wraps – you get what you pay for. Don’t accept a company that will “throw the design in for free.” While many companies will not provide you free creative designs without a confirmed order, you can look at their designs for past clients and projects. Are they able to provide you with a portfolio of effective designs for previous vehicle wrap clients? Will they provide you with a custom design rather than just throw your design on a background? Work with a company who employs talented and professional designers who will work up custom design concepts for you.
Select for Materials. While the design of your wrap is a critical aspect of the project, selecting the wrong materials can cause you to throw away good money. 3M is the leader in the vehicle wrap materials market, but there are other excellent companies including Oracal, Avery, and MacTAC. Make sure the company you select has premium grade material including a film laminate on top of the graphic to protect it. This laminate is critical to protect your investment and prevents premature failure. Choose a company that uses the premium quality vinyl for your wrap-and specify it in writing.
Select for Professionalism. The best companies will represent themselves in their communications and activities as high quality and professional. Here are some basic questions to see if they do:
1) Do they promptly respond to your initial inquiry?
2) Are their communications professional, proofread, and formatted?
3) Do they have a process to get your wrap completed without issue?
4) Are you assigned a CSR or account manager for the process?
5) Do they provide color proofs and installation?
6) Do they employ a client or project management software to track orders?
Select for Marketing Strategy. Is the vehicle wrap company knowledgeable about helping you understand how to incorporate your new advertising tool into your marketing strategy? Does the company understand how to help you maximize the value of your vehicle wrap? Select a company that understands this and will work with you to come up with creative solutions specific to your company.
Select for Confidence. Does the company have a professional brand? Are they known in the industry? Have they taken the time to set themselves apart and distinguish themselves? Choose a company that prides themselves on their expertise, knowledge and ability to work with you to help you get the most out of your project. Can they handle your project where you are located? Ask for testimonials and references.
Select for Warranty. Material manufacturers like 3M, Oracal, Avery, and MacTAC will warranty a product for a period of 3-5 years. They cover the material against fading, peeling and cracking but NOT installation. Make sure the vehicle wrap company provides an additional warranty for their workmanship. Many companies hide behind the manufacturer’s warranty and if they skip steps or don’t follow installation procedures you could be left with a peeling wrap. Choose a company that stands behind its work.
Select for Local Laws Knowledge. Many local municipalities have specific laws for appropriateness and imagery that is allowed on ALL forms of advertising. In many cases, there are local boards of approval and, police actively review all forms vehicles and advertising to conform to their local standards. Stick with those who do.
A vehicle wrap can be the most effective tool you can add to your marketing strategy, if it is done correctly. Your success is partially based on selecting the right company to partner with. You need to base your selection using criteria like these to get the best vehicle wrap company for your advertising needs.